"Subscribe before I whistle at you!"
In a world where original and meaningful collaborations are becoming essential, the Lafont brand stands out with an exceptional partnership with Goran le Permaculteur. This unique alliance between a professional clothing brand and a permaculture expert promises not only to raise awareness of environmental issues, but also to provide concrete and elegant solutions to gardening and sustainable development enthusiasts.
Who is Goran the Permaculturer?
Goran, 22 years old, is a young permaculture enthusiast from Drôme. After obtaining a bac STMG, he began a first year of a degree in philosophy. However, during the long period of health crisis, confined to his student apartment, Goran developed a passion for permaculture market gardening. He then decided to leave Montpellier and his studies to return to his native region, Drôme, and fully immerse himself in permaculture and market gardening.
Starting from almost nothing, he began with a simple vacant lot lying fallow. Accustomed to country life, Goran quickly developed a passion for crops and agriculture. He taught himself how to manage and maintain a micro-farm, with the ambitious goal of creating a diversified farm, incorporating a variety of crops, animals and sustainable practices.
Goran shares this adventure with Hugo, his best friend. Together, they launched the creation of content to popularize permaculture tips and tricks. They produce videos that they broadcast on Instagram, where they already have more than a million followers, as well as on TikTok and their YouTube channel.
Their mission is to raise awareness and inspire a large community to adopt ecological and sustainable agricultural practices, by sharing their experience and know-how acquired in the field.
A Meeting of Values
The Lafont brand, with over a century of experience in making workwear, has always made it a point of honor to combine comfort, safety and style. By partnering with Goran, a permaculture farmer recognized for his commitment to sustainable and environmentally friendly agriculture, Lafont reaffirms its values of innovation and social responsibility.
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